I am a China digital marketing specialist with seven years of experience helping global brands successfully enter and grow in the Chinese market. With a Master’s in International Sustainable Tourism Management from Monash University and experience working with leading agencies like Ogilvy, DragonTrail, and China Digital Agency, I specialize in crafting data-driven strategies for travel, hospitality, fashion, and beauty brands.

My expertise covers all aspects of Chinese digital marketing, including:

• Social media operations and strategy for WeChat, Xiaohongshu, Weibo, and Douyin

• CRM solutions to build customer loyalty and retention

• End-to-end campaign development and execution

What sets me apart is my unique combination of hands-on agency experience and deep market knowledge. I maintain an extensive network of trusted partners, including:

• Chinese social media platform representatives

• Over 500 vetted influencers and KOLs

• Professional translators, video editors, designers and developers

Beyond marketing, I'm passionate about sustainable tourism development and helping brands create meaningful connections with Chinese consumers.

I welcome opportunities to collaborate on:

• China market entry strategy

• Social media account setup and management

• Influencer marketing campaigns

• Content localization and translation

• Digital marketing strategy development

• Photography

Let's connect to discuss how I can help your brand expand into the Chinese market.