Eugena | Your Go-To Guide for Chinese Social Media

I help clients to unlock brands' China potential through WeChat, Xiaohongshu & Douyin strategies. From market entry to localized engagement, I bridge global businesses with Chinese consumers for measurable impact.

The China Social Media Struggle Is Real

Many brands are eager to break into the Chinese market but don’t know where to start. Between platform setup, verification hurdles, localization beyond translation, and navigating influencer collaborations—it’s easy to get stuck before even launching.

Here’s How I Simplify Your China Entry

With 7 years of hands-on experience across Fashion, Travel, Beauty, and Cruise industries, I provide end-to-end solutions to:

✔ Onboard you smoothly – From account setup to verification, bypassing the paperwork headaches.

✔ Localize strategically – Adapting your messaging so it resonates, not just translates.

✔ Connect you with influencers & media – Cutting through the noise to find the right partners for your brand.

✔ Turn buzz into business – Data-driven campaigns designed for measurable growth.

Let’s not just enter China—let’s make an impact.

I am trusted by teams at

Over 20 Clients on 6 Continents

My Services

  • To gain deeper insights into your target audience—their purchasing behavior, social media habits, preferred tone of voice, and the latest marketing trends with data-driven strategies.

  • Account setting up, strategic planning, content creation, and high-impact campaign execution for WeChat, Little Red Book, Weibo, and Douyin. From audience engagement to trend-driven strategies, I help brands build a strong digital presence and maximize ROI in China’s competitive social media landscape.

  • Leverage network of 400+ lifestyle influencers across China’s top platforms to boost brand visibility, create high-performing content, and drive conversions.

  • Capture your life's special moments - from casual portraits to weddings and graduations - preserving your happiest memories with beautiful imagery.

Testimonials

“Eugena is an exceptional strategist and leader whose creative campaigns consistently exceeded KPIs and drove significant sales growth.”

— Nicky T. (The Walt Disney Company)

“Eugena is a highly insightful and collaborative leader—publishing research on Chinese tourist mobility, excelling in academic projects, and innovatively solving fieldwork challenges with strategic creativity.”

— Joseph M. C. (Western Sydney University)

“We appreciate Eugena’s responsiveness and intelligence to support VTO to drive businesses in China market. She is also a person who thinks outside the box and is creative in marketing activities. ”

— Adela A. (Vanuatu Tourism Office)

Book a Consultation

The best ideas often start with “What if...”—let’s explore yours together.